Zander and I'm a remote product designer

I have 6 years experience designing & developing products in NYC, London and remotely. When I can, I write micro articles to help busy designers on Instagram which I turn into micro books.


Designing web & mobile SaaS products

I studied Fine Art at Oxford University and undertook my masters in Computer Science at New York University. Merging design with development allowed me to quickly become a Full Stack Designer.

I turned down a role at Google, opting to found my own donation startup instead. I was named one of the top 10 young British Entrepreneurs for inventing contactless donation.

Ever since, I have been focused on leading design teams in growing SaaS startups to build products that people love to use. I've worked with some amazing teams all over the world and like to follow a lean workflow, fuelled by feedback and coffee!


I follow a lean workflow

Fuelled by feedback, positivity and coffee.

  • STAGE 1
    I like to define our hypothesis and how we are going to measure success both quantitatively and qualitatively.
  • STAGE 2
    I avoid diving into sketching or designing and prefer to research competitors, customers and take the time to get general inspiration.
  • STAGE 3
    Following hand sketches or freehand sessions, I make the most of my low fidelity design kits to rapidly iterate on the early solution.
  • STAGE 4
    I capitalise on design systems to rapidly mockup sketches sketches following brand and product design guidelines.
  • STAGE 5
    At th prototyping stage I focus on interactions and hold a minimum of 5 user tests, uncovering pain points.
  • STAGE 6
    Following user testing, I iterate to remove pain points for users and pair during the build.
  • STAGE 7
    This final stage is an opportunity for the team to reflect on what went well and whether the experiment was a success or failure.