Freqeuently asked questions

Why did you become a product Designer?

I studied Fine Art and exhibited twice at the Saatchi Gallery. Every exhibition I had was great fun. But it's a limited audience who tend to come for the free beer and the gram. So, I switched my paintbrushes for screen design to improve peoples lives around the world everyday with awesome experiences.

Why do you share design tips and principles?

I've had 6 going on 7 years experience designing SaaS products in NYC, London, Sydney and remotely. I have learnt a lot and worked with some amazing teams. Keeping it to myself feels pointless so I like to share what I have learnt to help designers learn something new, form a healthy habit or teach their team mates something.

Why do you write micro books?

If you searched on Amazon, the majority of design books are targeting print. This is useless for UX, UI, and product designers who need to learn about screen principles. So I've started writing books dedicated to helping UX, UI and product designers do their job better.

Why are the books digital?

Many reasons.

1. These books are designed for UX, UI, and product designers who spend 90% of their time at their laptop, desktop or on their phone trying to design awesome experiences. Being digital means the books are accessible anywhere, anytime.

2. Packaging. Next time you order a book online check out the insane levels of unnecessary packaging. Not only is this a faff to deal with but it's rarely recycled. I'm no activist, but I would rather reduce this rubbish waste.

3. Unlike a traditional book that gathers dust on a shelf, my Micro Books are designed to be referred regularly, for reminders, nudging decisions and upskilling team members.

4. Remote. I work remotely and a lot of my community either work remotely or live in countries with limited delivery options. Digital eases this burden and reduces wait time.

Why do I have to pay $19 for your Micro Books?

Many reasons.

1. Part time UX/UI classes cost up to $10,000! Yes, $10,000. My Micro Books - which go into more practical detail about each topic and have a design kit included - are 0.19% the cost of one of these courses.

2. Not only are they a teenie-tiny fraction of the cost of a UX/UI part-time course but unlike an impersonal course, I answer every design question and am around 100% of the time to guide and offer design advice :)

3. Hard work. Each book takes around 100 man hours to write, illustrate and put together. As well as the book I spend a lot of time creating design kits to immediately help you get cracking!

4. Valuable. I believe and so do a lot of designers (15,000) that these books provide value. If something provides value, it's worth paying for.

How many micro books are you going to write?

20. I am aiming to write 20 Micro books covering everything from Typography to User Testing. I am trying to get them done as fast as possible, so please hang in there!

What tools do you use?

I love experimenting. I'm very loyal to Sketch but enjoy Figma, Framer and Studio for their immersive interactions. My community love XD so I'm doing my best to master that to. I enjoy using them all and am delighted not to be competing in the design tool market; it's carnage right now!